VecterisHow to Mitigate Cannibalization Risk From New Products”I don’t want this new product to eat away at my existing business.”Aug 13, 2021Aug 13, 2021
VecterisHOW MY ENTERPRISING KIDS USED CUSTOMER-CENTRIC INNOVATION TO SOLVE A COMMON PROBLEM: HELPING KIDS…For the past three years both of my kids have been involved in FIRST — For Inspiration & Recognition of Science & Technology — a global…Jul 30, 2021Jul 30, 2021
VecterisInnovation Requires a High Volume of IdeasWe often think of breakthrough innovations as starting from a single idea spark. Think of that stereotypical image of the ‘aha’ moment with…Jul 23, 2021Jul 23, 2021
VecterisSneak Peek at New Book for Professional Services Firms: ProductizeProductize: The Ultimate Guide to Turning Professional Services into Scalable ProductsApr 16, 2021Apr 16, 2021
VecterisWhat is an Urgent and Expensive Customer Problem?I was explaining to a client the other day that the biggest mistake I see companies make when developing new products is developing a…Apr 13, 2021Apr 13, 2021
VecterisWhy Perfectionist Tendencies Are So Bad for InnovationIt is so much easier to innovate new products or services when we stop trying to be perfect.Mar 9, 2021Mar 9, 2021
VecterisProductization: Turning Services into ProductsImagine you run a marketing consulting firm. The firm has a market intelligence database and data analysis methodology that it uses as…Jan 20, 2021Jan 20, 2021
VecterisThe Top 7 Product Innovation Mistakes to Avoid in 2021For better or for worse, 2020 has shown us how important innovation is as a core competency. Most organizations have had to engage in some…Dec 17, 2020Dec 17, 2020
Vecteris4 Tips for Making Product Investment DecisionsIn this incredibly dynamic and rapidly changing environment, innovation is more complicated, but it is also vitally important for our…Nov 11, 2020Nov 11, 2020
VecterisNeed Your Team to Innovate Faster and Take Action? Try These Easy Tactics.Many times, big problems are solved with small tactics. For example, my phone chargers frequently frey at the connectors. However, a small…Oct 15, 2020Oct 15, 2020