VecterisHow to Mitigate Cannibalization Risk From New Products”I don’t want this new product to eat away at my existing business.”5 min read·Aug 13, 2021----
VecterisHOW MY ENTERPRISING KIDS USED CUSTOMER-CENTRIC INNOVATION TO SOLVE A COMMON PROBLEM: HELPING KIDS…For the past three years both of my kids have been involved in FIRST — For Inspiration & Recognition of Science & Technology — a global…4 min read·Jul 30, 2021----
VecterisInnovation Requires a High Volume of IdeasWe often think of breakthrough innovations as starting from a single idea spark. Think of that stereotypical image of the ‘aha’ moment with…3 min read·Jul 23, 2021----
VecterisSneak Peek at New Book for Professional Services Firms: ProductizeProductize: The Ultimate Guide to Turning Professional Services into Scalable Products3 min read·Apr 16, 2021----
VecterisWhat is an Urgent and Expensive Customer Problem?I was explaining to a client the other day that the biggest mistake I see companies make when developing new products is developing a…4 min read·Apr 13, 2021----
VecterisWhy Perfectionist Tendencies Are So Bad for InnovationIt is so much easier to innovate new products or services when we stop trying to be perfect.4 min read·Mar 9, 2021----
VecterisProductization: Turning Services into ProductsImagine you run a marketing consulting firm. The firm has a market intelligence database and data analysis methodology that it uses as…5 min read·Jan 20, 2021----
VecterisThe Top 7 Product Innovation Mistakes to Avoid in 2021For better or for worse, 2020 has shown us how important innovation is as a core competency. Most organizations have had to engage in some…6 min read·Dec 17, 2020----
Vecteris4 Tips for Making Product Investment DecisionsIn this incredibly dynamic and rapidly changing environment, innovation is more complicated, but it is also vitally important for our…6 min read·Nov 11, 2020----
VecterisNeed Your Team to Innovate Faster and Take Action? Try These Easy Tactics.Many times, big problems are solved with small tactics. For example, my phone chargers frequently frey at the connectors. However, a small…5 min read·Oct 15, 2020----